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Orsini & Damiani
Orsini & Damiani
A fresher image
in the fruit and vegetable field.
Times evolve. And with them, companies too. After experiencing an all-female generational change, the Marche fruit and vegetable company Orsini & Damiani decides to refresh its corporate image. The sisters Laura and Alessandra want to communicate the new imprint of innovation, without give informative messages.
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What ingredients forget your family roots. Your own values.
It is these genuine values, of love for the land and respect for mankind, that inspire the construction of the new company logo and the design of the payoff: “Since 1968, we have been cultivating values.” The logotype comes from the fusion of a sun and a hand, which evokes the lines of a hill but also work in the fields. Its symbolism guides the construction of the Mangiatutto logo. To them is added the Gaia logo, with its mood
natural, dedicated to the Orsini & Damiani line of organic products.
How to propose to the
world of large-scale distribution
with the best dress.
When you are an important name in large national GDO groups – such as Orsini & Damiani – you need to present yourself in the best possible way. This allows you to increase shelf visibility and increase your sales. From these assumptions the Mangiatutto packaging was born: the top line of Orsini & Damiani.
It is a cardboard box with cuts that play with the graphics, partially revealing the underlying product. The company’s link with the territory is expressed through an unprecedented illustration of the surrounding landscape, applied to the packaging but also to the coordinated image (letterhead, business card, envelope
company).
Social goal number one:
cultivate relationships.
Every day, we support Orsini & Damiani’s social communication: a constant dialogue between the company and its large and passionate following of followers. We build specific paths to tell the brand: production chain and life in the company; launch of new products and participation in events; initiatives in favor of children and the environment. We stimulate interactions through thematic columns, posts, stories and challenges, editorial and PR on Facebook, Instagram and Linkedin.
The right direction
for any type of event.
Fifty years of activity is no small achievement. To celebrate this great achievement, Orsini & Damiani entrusted us with the creative direction for its 50th anniversary: from A to Z. Are you curious to get behind the scenes of the project?
Which ingredients
make up this flyer?
The result is right before your eyes. However, the concept leading to it may not be. It all started with an in-depth study of the fruit and vegetable sector. We were looking for a creative idea to differentiate the product from the competition.
This led to a photographic shooting of the products in a professional studio and a special attention to the concept behind the graphic design of the support.
This led to a photographic shooting of the products in a professional studio and a special attention to the concept behind the graphic design of the support.
