Miton: a name that means cuisine. Italian, refined, built according to the most current interior design trends. A minimal and highly customizable product. In a word, modular. Just like his website, built by Hammer. A site that enhances and simplifies the user experience through a reticular organization of the navigation menu. Here the web design prefers the subtraction of redundancy, achieving the cleanliness of the form. The graphics stand aside, to take on the silent role of an infographic, which illustrates the technical specifications of the furnishing accessories. Copywriting becomes sophisticated, elitist: it paints an evocative image that revolves around the kitchen.