The Self Globe company has an ambitious project: to export its new business model all over the world. A business for agri-food companies that want to produce local specialties inside practical modular containers. But a simple container doesn’t have much appeal. It needs to be enhanced through a strong brand identity to be attractive. Hence Maia was born: a name inspired by the Roman Goddess Maia, linked to the earth. A vertically developed logotype that follows the architecture of the container. Its yellow pictogram resembles the soft line of the hills. The “Local Food Masters” payoff conveys the sense of internationality of the Maia project.
The brochure illustrates the business opportunities of the Maia model, through a visual language that leverages natural suggestions. Today Maia is a rapidly expanding international network, capable of encouraging the development of more territories, anywhere in the world.