Protagonist on the children’s clothing scene, the Marche-based company Montefiore wishes to promote the acquisition of commercial licenses in the eyes of its target: multi-brand stores and large-scale distribution. Through these licenses, Montefiore offers customized garments with the graphics of the most renowned entertainment figures for the little ones. Montefiore asked Hammer to design a promotional tool to be put in the hands of its representatives, to present this new initiative to traders and buyers. Requirement number one: originality.