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Horo di Norcia
Horo di Norcia
There are products
that hold stories
of courage.
30.10.2016: it is the date of the violent earthquake that hits Central Italy, putting it to the test. However, this event does not shake the entrepreneurial courage of Benedetta, a young woman determined to launch a new startup on the market. Thus, she gives life to her company, and begins to produce gourmet specialties typical of the Norcia area.
Horo di Norcia.
A brand that is born
in the name of refinement.
At this point, Benedetta contacts us to give a name and an exclusive image to her business project. No sooner said than done. After a painstaking naming work, there is a name that particularly strikes Benedetta: Horo di Norcia. A name that you know of local specialties and, at the same time, evokes something precious and sought after. The graphic design of the brand is inspired by the symbolism of the Benedictine cross, drawing on the cultural heritage of Norcia. The business card can only go in the direction of a clean refinement.
Towards an image
from a gastronomic boutique.
You can choose to place your product on the shelf in a thousand ways. Horo di Norcia did it together with us in an exclusive way, with a high quality packaging, capable of giving value to the refined quality of the product. From the gold finishes and the fresh colors of the legume mousse, to the essential elegance of the pastes, from the transparency effects of the lentils line, to the exaltation of black for the special range of Horo di Norcia biscuits.
From a story of courage
to a success story.
Today, Horo di Norcia is an established brand in the eyes of those looking for high-end gastronomic specialties. It is present on the shelves of large GDO groups, as well as in the most exclusive food shops, and at the most important trade fairs in the sector. A visibility also fueled by frequent participation in television programs, regional and national news programs.
