At this point, Benedetta contacts us to give a name and an exclusive image to her business project. No sooner said than done. After a painstaking naming work, there is a name that particularly strikes Benedetta: Horo di Norcia. A name that you know of local specialties and, at the same time, evokes something precious and sought after. The graphic design of the brand is inspired by the symbolism of the Benedictine cross, drawing on the cultural heritage of Norcia. The business card can only go in the direction of a clean refinement.