From the medical experience of established specialists, a new cosmetic surgery institute is born: Canova Institute. His distinctive approach to surgery – oriented towards the harmony of volumes – is expressed starting from his name, inspired by the well-known sculptor Canova. The logo is built around the “+“, a symbol that refers to the medical world and to interventions aimed at the result. The coordinated image is oriented towards clean and refined lines; same logic for the icon set. Canova Institute affirms its online presence through a website with an exclusive, authoritative and professional image. A presence also extended to the social sphere, through its Facebook and Instagram, curated by Hammer.