In addition to offline communication, we also deal with Carifermo’s social communication
on multiple channels (Facebook
). In this sense, there is a very specific editorial plan
, consisting of thematic sections to communicate the Bank’s values, products, service information and initiatives. There is dialogue with the client
from a consultative perspective, to know his goals and outline a strategy. There is monitoring
and periodic reporting of the results
obtained through posts and actions aimed at involving the fan base.