We were in the race.
We might as well have lost.

But it did not go that way at all: let’s see why. The Carifermo Bank announces a bid to select a new communication partner. Competition in which several advertising agencies (including ours) participate. After evaluating the proposals presented, Carifermo appreciates our creative approach and chooses Hammer as a strategic partner for offline and online communication.

Between past, present and future:
the Carifermo corporate campaign.

Between past, present and future: the Carifermo corporate campaign.

A past with over 160 years of history. A present oriented towards families, businesses and the territory. A future open to the dreams of the youngest. These three faces of the Carifermo world coexist in the institutional campaign, created through the photographic technique of double exposure. All with a renewed graphic layout.

Who said a bank
has to be gray?

A bank is generally thought to be a gray, cold and inhospitable place. Now, we wanted to overturn this common opinion through color and irony, along with a clear and smart tone of voice. Hence the birth of advertising campaigns that promote Carifermo financial products by leveraging a dynamic and current style. An approach in line with Carifermo’s relational openness towards the customer.

By strategic partner
we also mean this.

In addition to offline communication, we also deal with Carifermo’s social communication on multiple channels (FacebookInstagramLinkedin). In this sense, there is a very specific editorial plan, consisting of thematic sections to communicate the Bank’s values, products, service information and initiatives. There is dialogue with the client from a consultative perspective, to know his goals and outline a strategy. There is monitoring and periodic reporting of the results obtained through posts and actions aimed at involving the fan base.

Indoor. Outdoor. Digital.

Here, you have the opportunity to appreciate an advertising campaign created for Carifermo, applied to several promotional supports. From communication within bank branches to external billboards, from national newspapers to the website.

Ready to give value to your brand.

Do you have a communication project to develop? Submit your request here. We will contact you as soon as possible to make an appointment and discuss it together. Free of charge and without restrictions.