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Heineken Italia
Heineken Italia
We have to admit it:
there was a great excitement
in the agency.
When you are in front of a beverage giant like Heineken, your legs tremble a little. But it is also an excellent incentive to give your best. Heineken Italia involves us in a promotional recruitment operation aimed at university students. We are looking for young people motivated to enter the Heineken world, driven by
a strong passion and adherence to the spirit of the brand.
It could only be one
fresh communication.
After a careful brainstorming, we decide which direction to take: to trace the reputation of the brand by leveraging the pride of working for a large international company. The result was an advertising campaign with a high emotional and aspirational impact. Hence, the brochure: an agile and smart support that illustrates the values, the history and the strength of engagement of the Heineken brand.
